Richland Center and surroundings is considered politically conservative with liberal tendencies. It was host to President George W Bush in 2004 and President John F. Kennedy in 1959 during campaigns. Though many shops and stores are gender shared it is not male dominated. On the contrary, it is female consistent with more women in public service, owning, operating and managing business in Richland Center. Public records reveal, as previously stated, Richland County Bank, President Judy Davis, including Harlan's Furniture, owner, Linda Harlan, Wallace, Cooper and Elliot Insurance, owner Sheila Troxel, Fiesta Fe, retired owner Faye Urbina, Serna Brother's Restaurant, owner partner, Blanca Rubio, Richland Observer Newspaper, Dawn Kiefer, writer and editor, Ocooch Books and Libations, entrepreneur founder former owner partner Jodee Hosmanek, The Ocooch Mountain Humane Society, women founders, Ladd's Furniture and Antiques, Tracy Ladd owner partner, Former African American UW Richland Campus Dean, Dr. Deborah Cureton, Wisconsin Supreme Court Judge, Ann Bradly, and the list goes on. This Southwestern region in Wisconsin is incredibly attractive. From banks to frame store, restaurants to public office, no wonder Richland Center is the birthplace of Wisconsin Women Suffrage and visited by Susan B Anthony 1886 and later by Ada James, cofounder of the Political Equality League in 1909. In this writers opinion, Richland Center should be the tourist capital of the state given the history and heritage of the community.
Richland Center is the county seat . A strong wholesome farming community that has an intrinsic wealth of opportunity based on it's location along Hwy 14, it's heritage, history and influx of "outside" interest. For more information go to the DinerQuest blog. The restaurant, formally Fiesta Fe, was visited by public figures and celebrities, senators, congressman, supreme court justice, University Chancellors and Deans, as well as statesman and foreign dignitary’s as far away as Asia, Africa, Europe and Latin America. It's location is known as a destination in Richland Center and a favorite place for travelers, farmers, nurses and teachers as well as spiritual shamans, scholars, decorated military veterans, scientist, writers, actors, musicians and artists.
When Richland Center had it's annual music festival, this was one restaurant that provided food to the musicians and staff. Founding publisher and writers of the satire magazine, The Onion, dine at this restaurant when visiting their hometown. Actor, Johnny Depp's film crew dined there while scouting locations for the movie, Public Enemies. Members of the Frank Lloyd Wright family dine there while visiting the architects birthplace and home studio at Taliesin, in Spring Green, home of American Player's Theater, APT. Svetlana Alliluyeva, Joseph Stalin's daughter, frequently dined at this restaurant and was incognito and unrevealed by customers when a German paparazzi film crew boldly set up cameras to film her there. She sat among diners while the camera crew graciously interviewed customers for a “documentary” while they sought her out unsuccessfully. She was protected by customers who knew her from the time she moved to the Richland Center area escaping her tyrannical father and Soviet Union Russia, her homeland.
Richland Center is home to Wisconsin State Senator, Dale Schultz and Wisconsin Supreme Court Justice, Ann Brady. Many homesteader in this area are retired CEO's and cyber entrepreneurs who work from home. Areas in Northwest Richland County had high speed internet fiber optics when most metropolitan areas still had dial up. Richland Center is the birthplace of Verizon when it started as General Telephone & Electric, GTE. Richland Center and the surrounding area is the prime scenic secret for investors looking for weekend getaways, property, hunting land, hobby farms and recreation. It's beautiful terrain, deep hidden valleys, hardwood forest, rivers and trout streams, rocky bluffs and rolling farmland is a major attraction for those who have an adventurous spirit.
This restaurant and it's location is a jewel and is priced below its potential value. Owned by a highly respected women from Illinois, well received in Richland Center, Ophelia Urbina, also known as Faye, fell in love with Richland Center and it's down to earth community; this restaurant was custom built by her son. Faye, was praised for her dedication to food service hospitality and philanthropic work. She owned and operated restaurants in the Fox Valley area of Illinois. This was her last restaurant before she retired at age 74 after seven years at this location. Fiesta Fe operated for six more years until Serna Brother's Restaurant started June 1st 2013. This was a profitable restaurant when it was only opened for lunch and dinner six days a week and closed all holidays “so my staff and I can enjoy spending Sunday's and holiday's with family”. Faye cared more about her staff spending time with their family than scheduling them on some of the most profitable holidays. She enjoyed using the restaurant for fund raisers and other charitable work. She was among the female entrepreneurs and leaders that seem to gravitate to this area.
This restaurant is located in the heart of the geographical Driftless area and known for its organic farming, hunting and trout fishing. It can be used as rental income from the existing tenants or prepared for the launch of a great restaurant that can capture Main Street in Richland Center.
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